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introduction_to_social_media [2023/08/15 23:41] – Major revision for Fall 2023 ntnsndr | introduction_to_social_media [2025/08/11 17:48] (current) – external edit 127.0.0.1 | ||
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**MDST 1002** | **MDST 1002** | ||
- | This course introduces students to concepts for better understanding online social media, the technology and infrastructures that allow them to flourish, and the cultures that grow up through and around them. It explores how social media enables community, how it assembles and empowers agents of change, and how design informs individual and group behavior. | + | This course introduces students to concepts for better understanding online social media---the technology and infrastructures that allow social networks |
Students should expect to come away with an enlarged perspective on social media, including the histories, public policies, and global forces shaping the apps and networks widely used today. Projects invite students to apply these insights critically and constructively. | Students should expect to come away with an enlarged perspective on social media, including the histories, public policies, and global forces shaping the apps and networks widely used today. Projects invite students to apply these insights critically and constructively. | ||
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* Understand key concepts in social media and media studies | * Understand key concepts in social media and media studies | ||
- | * Analyze | + | * Describe |
* Apply insights into a proposal for a new network or feature | * Apply insights into a proposal for a new network or feature | ||
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Nathan Schneider (" | Nathan Schneider (" | ||
- | < | + | Contact via Canvas Conversations ([[: |
Armory Building, 1B24 | Armory Building, 1B24 | ||
- | Office hours: Wednesday at 3-5 p.m., or by appointment | + | Office hours: Wednesday at 3--5 p.m., or by appointment |
Website: [nathanschneider.info](https:// | Website: [nathanschneider.info](https:// | ||
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### In-class quizzes (25%) | ### In-class quizzes (25%) | ||
- | Class meetings will generally include a short quiz. It will present questions about the week's readings as well as opportunities for the teaching team to check in on your progress and feedback. Quizzes will be conducted on Canvas, with a password provided in class. Be sure to bring a Canvas-friendly device to class. | + | Class meetings will generally include a short quiz. It will present questions about the week's readings as well as opportunities for the teaching team to check in on your progress and feedback. Quizzes will be conducted on Canvas, with a password provided in class. You can repeat the quiz in class if you like. Be sure to bring a Canvas-friendly device to class. |
Quizzes are meant to be taken individually, | Quizzes are meant to be taken individually, | ||
- | If you need to miss class due to illness, religious observance, or emergency, please inform your TA ahead of time. All students will have their lowest quiz grade dropped | + | If you need to miss class due to illness, religious observance, or emergency, please inform your TA ahead of time. Additionally, |
### Quests (25%) | ### Quests (25%) | ||
- | Each week before | + | In and out of class, |
- | * Complete the Quest, which is specified in each week's assignment, in a post to the discussion | + | Each week before recitation on Friday, students should demonstrate their [[engagement_with_assigned_sources|engagement]] with the reading in posts on mediastudies.social. This consists of two parts: |
- | * Comment on at least two other students' | + | |
+ | * Complete the Quest, which is specified in each week's assignment, in a post or thread (by posting and replying | ||
+ | * Reply to at least two other students' | ||
Posts from a given week will be evaluated to ensure that, collectively, | Posts from a given week will be evaluated to ensure that, collectively, | ||
* Completion of the Quest in a thoughtful and creative fashion | * Completion of the Quest in a thoughtful and creative fashion | ||
- | * Constructive contribution to the class discussion in comments | + | * Constructive contribution to the class discussion in replies |
- | * Evidence of comprehension of, and engagement with, the assigned materials | + | * Evidence of comprehension of, and [[engagement_with_assigned_sources|engagement]] with, the assigned materials |
+ | |||
+ | Extra-credit bounties may be distributed to authors of the most successful posts. Criteria will vary as we evaluate the priorities of our shared discussion. | ||
+ | |||
+ | ### The missing how-to (25%) | ||
+ | |||
+ | Around the midterm, students will produce a how-to video about a social media platform---a " | ||
+ | |||
+ | First, choose a platform *that you have never regularly used yourself* from the provided list. Try it out, and learn everything you can about it from a variety of published sources. | ||
- | Each week, extra-credit bounties may be distributed to authors of the most successful posts. Criteria will vary as we evaluate the priorities of our shared discussion. | + | Second, identify a specific intended audience. Audiences might include parents, younger siblings, a competing business, aspiring influencers, |
- | ### The missing README | + | Third, produce a 5--6 minute video appropriately formatted to introduce the platform to your specific intended audience |
- | Around the midterm, students will produce a README document about a social network—a " | + | Be sure to meet the following evaluation criteria: |
- | Choose a network | + | * High-quality video presentation appropriate in tone and content for the intended audience |
+ | * Explanation of the platform' | ||
+ | * Analysis of the platform' | ||
+ | * Thoughtful, explicit engagement with at least two concepts covered so far in the course textbook | ||
+ | * Evidence | ||
- | * Completion of the assignment with stylistic correctness | + | Turn in both the video (a playable link) and the bibliography (a PDF). The recommended strategy for creating your video is to use your campus Zoom account |
- | * Explanation of basic use, including affordances | + | |
- | * Analysis of the network' | + | |
- | * Impressive research with in-text hyperlinks to all source documents | + | |
- | * Thoughtful, explicit engagement with at least two concepts from the course textbook | + | |
### Pitch video (25%) | ### Pitch video (25%) | ||
- | The final project for the course is a pitch video. Here, you propose a new social-media network, or an improvement to an existing one. The goal is to put what you've learned to use through constructive thinking. Your pitch should: | + | The final project for the course is a 5--6 minute |
* Identify a problem, supported with evidence | * Identify a problem, supported with evidence | ||
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* Establish a value proposition for why the most important stakeholders (executives, | * Establish a value proposition for why the most important stakeholders (executives, | ||
- | Record your pitch as a 5-6 minute video with a clear, concise slide deck. Turn in both the video (a playable link) and the slides (a PDF). Your pitch will be evaluated according to these expectations: | + | Your pitch will be evaluated according to these expectations: |
* Complete pitch that fulfills the assignment and articulates the problem, solution, and value proposition | * Complete pitch that fulfills the assignment and articulates the problem, solution, and value proposition | ||
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* Originality and plausibility of the proposal | * Originality and plausibility of the proposal | ||
* Evidence of impressive outside research, with at least ten sources---including [[scholarly sources]], journalism, and industry data---correctly cited with APA format in slides | * Evidence of impressive outside research, with at least ten sources---including [[scholarly sources]], journalism, and industry data---correctly cited with APA format in slides | ||
- | * Thoughtful, explicit engagement with at least one insight | + | * Thoughtful, explicit engagement with at least two concepts |
Citing sources in APA format involves in-text citation (Author, YEAR) as well as a full reference list (i.e., a bibliography) at the end of your presentation. Consult one of the many guides to APA citations available online. | Citing sources in APA format involves in-text citation (Author, YEAR) as well as a full reference list (i.e., a bibliography) at the end of your presentation. Consult one of the many guides to APA citations available online. | ||
+ | |||
+ | Turn in both the video (a playable link) and the slides (a PDF). The recommended strategy for creating your video is to use your campus Zoom account and make a " | ||
### Grading | ### Grading | ||
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Grading will carefully follow the expectations stated in this syllabus, as well as the rubrics for each assignment in Canvas. | Grading will carefully follow the expectations stated in this syllabus, as well as the rubrics for each assignment in Canvas. | ||
- | If you need an extension on any assignment, consult your TA ahead of time. They are not obligated to grant one. Late work will be penalized | + | If you need an extension on any assignment, consult your TA ahead of time. They are not obligated to grant one. Late work will be penalized |
- | Plagiarism and similar lapses in [[academic honesty]] can result in no credit for the assignment and referral to campus authorities. | + | Plagiarism and similar lapses in [[academic honesty]] can result in no credit for the assignment and referral to campus authorities. Generative AI is permitted but should be credited as such and must not serve as a substitute for doing your own thinking and work. |
Based on the stated percentage structure, grades will be awarded as follows: A (94-100), A- (90-93), B+ (87-89), B (83-86), B- (80-82), C+ (77-79), C (73-76), C- (70-72), D+ (67-69), D (63-66), D- (60-62), F (0-59). The minimum passing grade is 60. | Based on the stated percentage structure, grades will be awarded as follows: A (94-100), A- (90-93), B+ (87-89), B (83-86), B- (80-82), C+ (77-79), C (73-76), C- (70-72), D+ (67-69), D (63-66), D- (60-62), F (0-59). The minimum passing grade is 60. | ||
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* Work together to foster a respectful, mature, convivial community based on mutual learning through our diverse perspectives, | * Work together to foster a respectful, mature, convivial community based on mutual learning through our diverse perspectives, | ||
- | * Be present in our interactions together in class, refraining from the use of [[screen devices]] unless for collective work, documented accommodations, | ||
* Respect student privacy, keeping any materials or statements shared in class confidential unless permission is granted to do otherwise | * Respect student privacy, keeping any materials or statements shared in class confidential unless permission is granted to do otherwise | ||
- | * Adhere to all [[university policies]] | + | * Adhere to all [[university policies]], as well as course guidelines on [[academic |
* Accommodate disabilities and other diverse needs, making use of our own capacities and [[campus resources]] | * Accommodate disabilities and other diverse needs, making use of our own capacities and [[campus resources]] | ||
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The course revolves around a free, open-access textbook, hereafter _Humans_: | The course revolves around a free, open-access textbook, hereafter _Humans_: | ||
- | * Diana Daley and students at the University of Arizona, _[Humans R Social Media](https:// | + | * Diana Daley and students at the University of Arizona, _[Humans R Social Media - 2024 " |
Assignments include all content on the linked pages, including the self-quizzes and " | Assignments include all content on the linked pages, including the self-quizzes and " | ||
- | For extra credit, students may propose corrections or improvements to the textbook. Each substantive improvement is worth one point of course credit, up to a maximum of three per student. Submit proposals in the dedicated | + | For extra credit, students may propose corrections or improvements to the textbook. Each substantive improvement is worth one point of course credit, up to a maximum of three per student. Submit proposals in the dedicated |
- | Each week additionally includes an " | + | Each week additionally includes an " |
Some weeks we will also have a guest speaker. Please plan to familiarize yourself with the guest speaker before they come so you are well-equipped to ask questions. | Some weeks we will also have a guest speaker. Please plan to familiarize yourself with the guest speaker before they come so you are well-equipped to ask questions. | ||
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### Log-in | ### Log-in | ||
- | _Humans_: " | + | _Humans_: " |
Artifact: bell hooks, " | Artifact: bell hooks, " | ||
+ | |||
+ | Quest: None | ||
### Identity | ### Identity | ||
- | _Humans_: " | + | _Humans_: " |
Artifact: Angela Washko, " | Artifact: Angela Washko, " | ||
- | Quest: Produce | + | Quest: Produce |
- | ### Old to New Media | + | ### Old to new media |
- | _Humans_: "[Old to New Media](https:// | + | _Humans_: "[Old to New Media](https:// |
Artifact: Ted Nelson, _[Computer Lib/Dream Machines](https:// | Artifact: Ted Nelson, _[Computer Lib/Dream Machines](https:// | ||
- | Quest: Use a piece of pre-Internet social-media technology and provide a report on the experience | + | Quest: Use a piece of pre-Internet social-media technology and provide a report on the experience, including visual documentation |
- | ### Social | + | ### Social |
- | Judy Malloy, "[The Origins of Social Media](https:// | + | Judy Malloy, "[The Origins of Social Media](https:// |
Artifact: [First Versions: Internet](https:// | Artifact: [First Versions: Internet](https:// | ||
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Quest: Create a timeline of major events in your relationship with social media | Quest: Create a timeline of major events in your relationship with social media | ||
- | ### Privacy and Publics | + | ### Privacy and publics |
- | _Humans_: " | + | _Humans_: " |
Artifact: [Civic Signals](https:// | Artifact: [Civic Signals](https:// | ||
- | Quest: Propose a new social network designed to mimic behavior in an offline social space (e.g., a post office, a public pool, a playground) | + | Quest: Introduce us to an online |
- | + | ||
- | ### Social Networks and Online Communities | + | |
- | + | ||
- | _Humans_: " | + | |
- | + | ||
- | Artifact: "[How Black Twitter and other social media communities interact with mainstream news](https:// | + | |
- | + | ||
- | Quest: Introduce us to an online | + | |
### Algorithms | ### Algorithms | ||
- | _Humans_: " | + | _Humans_: " |
Artifact: Shalini Kantayya (dir.), _[Coded Bias](https:// | Artifact: Shalini Kantayya (dir.), _[Coded Bias](https:// | ||
- | Quest: Describe, in as much detail as you can, an algorithm that you encounter or use in your daily life---or one that you want to exist | + | Quest: Describe |
### Regulation | ### Regulation | ||
- | Jeff Kosseff, | + | _Humans_: |
- | Artifact: | + | Artifact: |
Quest: Devise a law that would improve social-media regulation, explaining its rationale, how it would be enforced, and what new problems it might cause | Quest: Devise a law that would improve social-media regulation, explaining its rationale, how it would be enforced, and what new problems it might cause | ||
- | ### Equity | + | ### Exploring the splinternet |
- | _Humans_: " | + | " |
+ | |||
+ | Artifact: _[Rest of World](https:// | ||
+ | |||
+ | Quest: Choose a story in _Rest of World_ about a country outside the United States, and explain how the Internet might feel different in that country than it does here | ||
+ | |||
+ | ### Equity and activism | ||
+ | |||
+ | _Humans_: " | ||
Artifact: [Feminist Principles for the Internet](https:// | Artifact: [Feminist Principles for the Internet](https:// | ||
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Quest: Propose a manifesto of principles that you believe would make the Internet more just | Quest: Propose a manifesto of principles that you believe would make the Internet more just | ||
- | ### Activism | + | ### Information |
- | _Humans_: "[Activism](https:// | + | _Humans_: "[Information](https:// |
- | Artifact: | + | Artifact: |
- | Quest: | + | Quest: |
- | ### The Splinternet | + | ### Relationships |
- | James Tager, | + | _Humans_: |
- | Artifact: | + | Artifact: |
- | Quest: | + | Quest: |
- | ### Memes | + | ### Art and memes |
- | _Humans_: " | + | _Humans_: |
Artifact: [Know Your Meme](https:// | Artifact: [Know Your Meme](https:// | ||
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Quest: Create a piece of media designed to spread, and explain why you think it will | Quest: Create a piece of media designed to spread, and explain why you think it will | ||
- | ### Information | + | ### Wellness |
- | _Humans_: "[Information](https:// | + | _Humans_: "[Wellness](https:// |
- | + | ||
- | Artifact: _[The Media Manipulation Casebook](https:// | + | |
- | + | ||
- | Quest: Choose a case from _The Media Manipulation Casebook_ and devise a technological or social countermeasure that could defeat it | + | |
- | + | ||
- | ### Well-Being | + | |
- | + | ||
- | _Humans_: " | + | |
Artifact: Jonathan Haidt and Jean Twenge, " | Artifact: Jonathan Haidt and Jean Twenge, " | ||
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Quest: Design a set of rules for a social-media network for kids | Quest: Design a set of rules for a social-media network for kids | ||
- | ### Our Transformed Selves | + | ### Our transformed selves |
- | _Humans_: "[Our Transformed Selves](https:// | + | _Humans_: "[Our Transformed Selves](https:// |
Artifact: Werner Herzog (dir.), _[Lo and Behold, Reveries of the Connected World](https:// | Artifact: Werner Herzog (dir.), _[Lo and Behold, Reveries of the Connected World](https:// | ||
Quest: None---focus on your pitches! | Quest: None---focus on your pitches! | ||
- | |||
- | --- | ||
- | |||
- | [ [[note: |